← All store designs

Basic · FreeSkincare · clean, calm

Oat Theory

A calm navy-and-white skincare store that puts the full ingredient list first. Built around a three-step routine: cleanse, treat, moisturise.

The demo asks for a password: frontubo

The Oat Theory home page on a desktop screenThe Oat Theory home page on a phone

On the home page

Top to bottom, every one of these is a section you can move, hide or edit in Shopify’s theme editor.

  1. Hero
  2. Round step pictures
  3. Icons with text
  4. Promise
  5. Start here
  6. Routine finder
  7. Featured starter set
  8. Routine steps
  9. Comparison table
  10. Numbers
  11. Reviews
  12. FAQ

On every product page

  • Sticky add-to-cart bar when the buy button scrolls away
  • Delivery estimate worked out from your processing days
  • A popup for care or size guides, written in a normal Shopify page
  • “Pairs well with” products with a quick add button
  • Star ratings from the review app you choose, hidden until there are reviews
  • Back-in-stock email form and local pickup, ready to switch on
  • A “How to use” popup, already written for this niche
A Oat Theory product page

Colors and type

Set by four colors and two fonts in the theme editor. Change them and the whole store follows.

Jost

What you get

  • The whole store in your own Shopify account, with your shop name and logo
  • 8 sample products to replace with yours, plus collections and menus
  • A 7-day try in the store’s admin before the transfer
  • No monthly fee to us. You pay Shopify for your plan, as with any store

Request Oat Theory